Fat Free Donut Marketing Plan - 1309 Words

Essay 1: Describe the marketing plan to introduce a new fat-free donut. A good marketing plan for a fat-free donut will usually summarizes the standard who, what, where, when, and how much inquiries of a company marketing and sales actions for the planning year: †¢ Who are our target buyers of the product and where are they best located? The target selling demographic will be ages 18-45 with both genders and all ethnicities accounted for. I targeted this age group with both genders, because this group is usually the most active is spending money and the most concerned with their physical appearance to be healthy all while still devouring a quality, yet tasteful product. My target buyers for this product will vary, but my central target†¦show more content†¦The profits will come by the low, affordable price for them that will make the customers feel they are not losing on too much money in case they make not be fond of the product by buying and trying it out at home. Essay 2: Explain the sales process and the segmentation of customers Sales segmentation is the procedure of creating separate marketing tactics to appeal to consumers with different needs, interests, finances or other traits. It involves identifying segments of your likely customer base that have the greatest probability of buying your products or services. This process allows your business to more proficiently market to individual groups of consumers or clients. This process does not have be complex at all. For most small companies, it could be as a simple as recognizing that you may two to three very specific customer types with different needs between them. Dr. Kee knew with his own pastry business, he told us to ask ourselves some questions such as, â€Å"Who do you want to talk to and sell to?† He gave us a list of variables to narrow that answer down. The variablesShow MoreRelatedSample Business Pl Time Dessert Cafe Essay1617 Words   |  7 Pages SAMPLE BUSINESS PLAN TIME Dessert Cafà © ChuEr Zhu â€Æ' 1. Introduction The TIME Dessert Cafà © located at 87 riverside roads at ZhuHai in China, with seating for 20 patrons. The rent isï ¿ ¥6,150 a month(around NZ$1,400 ), with a ten-year lease available. The site consists of a 20 x 20 square-foot dining room, a 15 x 15 square-foot kitchen, two bathrooms, and a storage room in back. The interior decoration for this Cafà © has some distinguishing feature, the Cafà © have a lot of graffiti wall and also a wholeRead MoreThe Kreme Of Krispy Kreme3712 Words   |  15 Pagesthe first time since 2005. Krispy Kreme is divided between its domestic and international business and subdivided by its on-site and off-site sales with 229 domestic stores and 317 international ones (Krispy Kreme 2011 Annual Report). 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